What travelers are seeking in 2020

Travel Tips

February 28, 2020


Updating your travel wish list?  Here are some of our top travel trends.


Untouristed and Unexpected Destinations


With some favorite destinations seeing an untenable rise in demand, the well-traveled luxury set is seeking remote, unspoiled destinations to avoid crowds at over-touristed locales. Vision Travel Advisors reported a rise in requests for places ranging from the culturally distinct to those steeped in nature, including Borneo, Greenland, and Oman.


Country Coupling


Trips that mix multiple countries, even during shorter journeys, are trending, especially ones with surprising combinations. Travelers may pair a ski adventure with a beach finale, a city stay with a jungle adventure, or a well-traveled place followed by a little-known spot to mingle with locals. The focus is on varied experiences that enrich the trip with each stop.


Tasty Travels


Culinary travel has transcended “trend” to become its own niche, with amazing food and drink now considered essential to any trip. Cooking classes, dining in private homes, Michelin-starred restaurants, farm-to-table meals, truffle hunting, and other experiences allow foodies to go beyond just having a seat at the table. Dining has become such a focus that some travelers are requesting restaurant reservations at the same time they book their flights – sometimes even before.


EQ Encounters


Today’s traveler is seeking more profound experiences leading to increased emotional intelligence. Rather than ticking off attractions, travelers are instead opting to tap into their passions, such as a tasting with the owner of a local winery, a motorcycle tour, or a personal shopper to guide them through the latest pop-up stores. They also want accommodations that reflect the destination – inns full of character, small neighborhood hotels, and private homes.


Group Getaways


Gen X-ers, boomers, and older adults are traveling to bond with friends and others who share their passions or are at the same life stage. Women’s travel is on the rise as well, including soft-adventure trips and affluent girl getaways to unplug, relax, and play. Groups of couples are also traveling together, including buddymoons, where newlyweds bring pals along for the fun.


Enjoying the Journey


Embracing the philosophy that the journey is half the fun, upscale travelers are using exclusive services including meet-and-greets planeside to avoid the stress of changing terminals, locating gates, or waiting in customs lines. Consider the Private Suite at Los Angeles International Airport, which offers a members-only terminal where travelers are escorted through TSA screenings, driven to and from aircraft in BMW’s, and provided a room to relax in between flights.



Speak to your Direct Travel Advisor for more information.


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